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CHAPTER 03 / PACE
03 / Product story + digital
A product story that moves from tactile materials to real use. The visual system stays connected across the kit, the shoe and the next step.
A product page has to explain the shoe without interrupting the campaign. Too many disconnected assets would dilute the brand and make decisions harder.
Connect the studio product image to the running kit and the shoe in use. Build a focused content hierarchy around materials, purpose and one clear next action.
Example project scope
Product narrative
Content priorities
Digital touchpoints
Product narrative and content hierarchy
Running-kit art direction
Product-in-use detail photography
Responsive product page direction
Campaign-to-product handoff
PACE is an original fictional running brand. This chapter belongs to one demonstration campaign; no client relationship or business results are claimed.
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