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CHAPTER 02 / PACE
02 / Art direction + launch
The same shoe. The same track. A campaign built around a runner, her preparation and the effort between the start and finish.
Sports campaigns can turn athletes into distant symbols. PACE needs a human story people can recognize in their own routine.
Follow one athlete through motion, preparation and pause. Keep the location, light, footwear and colour consistent, while each frame carries a different part of the same story.
Example project scope
Campaign narrative
Athlete moments
Editorial compositions
Campaign concept and narrative
Athlete editorial portraits
Preparation and motion photography
Launch creative framework
Social and paid-media art direction
PACE is an original fictional running brand. This chapter belongs to one demonstration campaign; no client relationship or business results are claimed.
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