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CHAPTER 01 / PACE
01 / Positioning + identity
The first chapter of a connected running-brand launch. A distinctive product and a clear idea set the pace for everything that follows.
A running brand needs more than a fast-looking shoe. It needs a point of view that connects serious training to everyday progress.
Start with the product: tactile mesh, reflective silver and a lime accent. Pair it with one proposition—find your own rhythm—and a cobalt visual world that stays recognizable from track to campaign.
Example project scope
Brand platform
Signature colours
Identity touchpoints
Positioning and brand proposition
Visual identity and colour system
Product art direction
Campaign voice and message hierarchy
Launch identity guidelines
PACE is an original fictional running brand. This chapter belongs to one demonstration campaign; no client relationship or business results are claimed.
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